My Journey as a Future Educator Essay Example | Topics and Well Written Essays - 2250 words

My Journey as a Future Educator - Essay Example As my first day as a teacher’s assistant approached, my self-confidence took a huge dip. I felt so nervous, as I watched children in a playground in the school I’ve passed on my way home one day. The children I’ve estimated to be in the age group I will be working with seemed so intimidating all of a sudden. The older ones would climb to the highest point of the tower in the play equipment, flailing their arms ignoring the adults’ warnings way below them on the ground. I thought these children were fearless! I was afraid for myself. I guess it won’t be a piece of cake after all. My initial observation inspired me to turn to more studying about children at this age and how I should deal with them. I read several theories about this stage. I learned that working with all children regardless of age involves many considerations. One is to see each child at his or her own developmental level and create activities and opportunities appropriate to their pa rticular levels. The child needs to develop holistically, meaning each developmental area is given attention to so growth and development as a whole person ensues. The teacher needs careful planning and implementation of activities so that children under their care grow in all areas.The process of growth and maturity of an individual entails development in physical, cognitive, social, emotional and moral areas. Development in one area affects another. In children, this is very obvious, as they are at a stage in life when development occurs rapidly.... Physically, a child’s body grows in accordance to the genetic structure he was born with. Logically, children grow bigger and taller and every year, their growth is obviously apparent in the clothes that don’t fit them anymore from a few months before, and the height and weight that drastically increased from their last doctor’s check-up. Physically, young children develop more strength as their bodies’ proportions become more adult-like. Beginnings of athletic skills such as running, jumping and hopping are manifested. Fine motors skills, such as writing and drawing, develop slowly Their motor skills also develop in accordance to their developmental needs. This means, the older they get, the more things they are expected to do, so they develop physical skills to be able to do such tasks. Intelligence is another area where one grows over time. I learned that by the time a child steps into the early childhood stage, his brain has attained 90% of its adult w eight by age 5 (Developmental Stages, 2011). This develops faster than any other body part. Jean Piaget, among others, has outlined a remarkable framework in the cognitive development of a person and describes each stage. Five to seven year old children belong to Piaget’s Preoperational Period. This marks the time when a child becomes able to represent objects and knowledge through imitation, symbolic play, drawing, mental images and spoken language. Lack of conservation skills is also characteristic of this stage. â€Å"Conservation is defined as the knowledge that the number, mass, area, length, weight, and volume of objects are not changed by physically rearranging the objects.† (Brewer, 2001, p. 58). The seven year olds are actually in transition to the next cognitive stage which is the Concrete

Gone with the Wind Essay Example for Free

Gone with the Wind Essay Gone with the Wind is a film based on Margaret Mitchell’s book with the same title. Tagged as one of the most memorable love stories in American history, Gone with the Wind is not only a story of love between Scarlett O’ Hara and Rhett Butler but is also a story of a woman’s struggle to keep her family alive through years of war. Set against the American Civil War, the film is mainly influenced by the events of that time. We get a glimpse of the social structures of the 1800’s and of the roles expected of women at that time. B. MEDIA The film, despite its historical background, is more of a dramatic manifestation rather than a documentary of the events during the American Civil War. Done in Technicolor, the film features theatrical music with a touch of country to go well with the Atlanta and Jonesboro settings. The music was mostly passively used in the background, segued to indicate change of scenes. However, there were some scenes when music was an integral part, enhancing the emotions and actions depicted in the film. Being a really old film, Gone with the Wind does not have the special effects that movies nowadays have. It is, however, effective in recreating the Civil War and making the viewers feel what it would have been like to be in that situation. Explosions and gunfire were used to reestablish the film’s setting. Shots were very conventional, using wide shots to establish a scene and close-ups to enhance emotional integrity. Gone with the Wind, featuring mostly Southern characters, includes a plethora of characters speaking with a Southern drawl. The language was mostly contemporary, with a few slang usages here and there. Hats off to the well-known actors such as Clark Gable (Rhett Butler), Vivien Leigh (Scarlett OHara), Leslie Howard (Ashley Wilkes), and Olivia de Havilland (Melanie Hamilton) for pulling off the characters originally designed by Margaret Mitchell. They were excellent actors and they gave life to characters recreated in this screenplay by Sidney Howard, though the story was flavorful enough that it can be portrayed by anyone with good acting skills. Featuring well-known actors, though, helped promote the film and possibly helped in raking in big money for the producer David O. Selznick. C. CONTENT The film offered abundant source of memorable scenes. In one of the earlier scenes, we see Mammy helping Scarlett get ready for the Wilkes’s barbeque party. Instead of a grumpy, complaining slave, Mammy seem to be in high spirits and just happy helping out the O’ Hara sisters. Though this highlights the sad social structure existent at the time of the movie, Mammy’s strong hold on Scarlett and her â€Å"don’t give me nonsense† approach to Scarlett’s usually hard-to-resist charms show how – despite the racial structure of the times – African-Americans play an integral role in the American household. However, in another scene, African-Americans were depicted in a negative way. When Melanie Hamilton was about to give birth, Prissy lets it slip that she is knowledgeable in midwifery. At a crucial point of the childbirth though, Prissy panics and admits, â€Å"Lawzy, we got to have a doctor. I don’t know nothin’ ‘bout birthin’ babies. † This is eye-catching in the sense that is ‘glorifies’ one of the stereotypes associated to African-Americans. The way Scarlett O’ Hara acts is also often a point of contention in the movie. Though shown as a strong woman who was able to carry her family through bad times, Scarlett was also shown to be clingy and desperate in most scenes. This was most apparent during the Wilkes’s party, when she choreographed the whole afternoon to catch Ashley’s attention. In all the scenes mentioned, the main issue revolved around racial, social, and cultural boundaries. The scenes depicted how far along societal rules were during the setting of the movie. Though often criticized for being too leaning on stereotypical portrayals, Gone with the Wind still is very much a picture of the truth of that existed back then. D. BIAS Victor Fleming, the credited director of Gone with the Wind, was mostly an action film director and had his first hand at romantic drama with the film in discussion. One cannot say, though, that whatever biases the film had been his â€Å"fault†. Gone with the Wind is mostly producer-driven and Fleming may only have marginal influence on the film’s outcome. And since the film was highly-based on the novel, the â€Å"biases† can be attributed to what Margaret Mitchell wrote. (Myrick 126) E. EFFECTIVENESS / HISTORICAL CONTEXT Though very different from films that most of us are used to nowadays, Gone with the Wind was very effective in evoking the emotions it aimed for. The combination of the restructuring of the Civil War and the powerful acting accounts for the film’s effectiveness. The combination of both – plus its basis on a historical fact – also points to why the film was very profitable. Every American knows of the horrors that the Civil War brought us and the film’s effective depiction of this point in history made everyone love the film more. All in all, the film – with its combination of a moving plot, powerful cast, and good filming – was worth a watch. Though mostly dramatic than historical, anyone who wants to relive the Civil War can give this movie a shot. WORKS CITED Myrick, Susan. White Columns in Hollywood: Reports from the GWTW Sets. Macon, Georgia: Mercer University Press, 1982.

What Went Wrong With Americas Schools? Essay -- essays research papers

What Went Wrong with America's Schools? Education is the key to any countries economic success. For a country to be economically sound, the business and industry within that country must be financially prosperous. In todays high tech world economy, businesses and industries need well educated employees to prosper. Therefore, the deterioration of a countries educational system should be considered a major economic problem. Between 1965 and 1980, the performance of American students dramatically declined, the educational system fell backwards, and it is affecting todays schools, as well as the future of the US's work force. During that 15 year period, US students' test scores severely dropped in comparison to other industrial countries. After 1980, the dropping scores leveled off, and recently, they have begun in increase. But American students must play catch-up with the rest of the world, and todays public school system is not prepared to facilitate the major leap forward that our educational system needs. Before 1965, America's public school system was producing better educated students with less money and fewer supplies than today. Each class was approximately 40% larger than today's classes, and they functioned with about one-third of the real dollar expenditures of present day schools. They taught with fewer books and less equipment, and did not have any of todays audio-visual material and equipment. Then, between 1965 and 1980, real dollar expenditures per student doubled as teacher to student ratio dropped by one forth. Yet, with more money and fewer students per class, student achievement deteriorated in every available measure. In 15 years, national SAT scores declined by 5 points annually. That 75 point drop has put the US behind greatly, and has left todays students with a lot of ground to make up in order to reach other countries test score levels. The cause of this dramatic drop can not been attributed to any one thing. The decline was sudden, sharp, and affected every region and socioeconomic group in the country. Because the 60's and 70's were a time of major changes, nothing that happened in that era can be ruled out. But a few major changes within the educational system have been linked to the decline. &... ...resent increase in learning and test scores, America will be on its way to being a leader in education again. And with a well educated work force, the US economy will continue to grow and prosper. Bibliography Stanley M. Elam, Lowell C. Rose, and Alec M. Gallup, "The 25th Annual Phi Delta Kappa/Gallup Poll of the Public's Attitudes Toward the Public Schools," Phi Delta Kappan, October 1993, pages 137-152 William Kristol and Jay P. Lefkowitz, "Our Students, Still at Risk," New York Times, 3 May 1993, p.A-23 Sam Peltzman, "What's Behind the Decline of Public Schools?" USA Today, July 1994, pages 22-24 The Carnegie Foundation for the Advancement of Teaching, "More than Survival" 1980 copyright by Jossey-Bass Publishers, San Francisco, CA Gerald W Bracey, "The Third Bracey Report on the Condition of Public Education" Phi Delta Kappan, October 1993, pages 105-117 Jim Fox, "The Wrong Whipping Boy" Phi Delta Kappan, October 1993, pages 118-119 What Went Wrong With Americas Schools? Essay -- essays research papers What Went Wrong with America's Schools? Education is the key to any countries economic success. For a country to be economically sound, the business and industry within that country must be financially prosperous. In todays high tech world economy, businesses and industries need well educated employees to prosper. Therefore, the deterioration of a countries educational system should be considered a major economic problem. Between 1965 and 1980, the performance of American students dramatically declined, the educational system fell backwards, and it is affecting todays schools, as well as the future of the US's work force. During that 15 year period, US students' test scores severely dropped in comparison to other industrial countries. After 1980, the dropping scores leveled off, and recently, they have begun in increase. But American students must play catch-up with the rest of the world, and todays public school system is not prepared to facilitate the major leap forward that our educational system needs. Before 1965, America's public school system was producing better educated students with less money and fewer supplies than today. Each class was approximately 40% larger than today's classes, and they functioned with about one-third of the real dollar expenditures of present day schools. They taught with fewer books and less equipment, and did not have any of todays audio-visual material and equipment. Then, between 1965 and 1980, real dollar expenditures per student doubled as teacher to student ratio dropped by one forth. Yet, with more money and fewer students per class, student achievement deteriorated in every available measure. In 15 years, national SAT scores declined by 5 points annually. That 75 point drop has put the US behind greatly, and has left todays students with a lot of ground to make up in order to reach other countries test score levels. The cause of this dramatic drop can not been attributed to any one thing. The decline was sudden, sharp, and affected every region and socioeconomic group in the country. Because the 60's and 70's were a time of major changes, nothing that happened in that era can be ruled out. But a few major changes within the educational system have been linked to the decline. &... ...resent increase in learning and test scores, America will be on its way to being a leader in education again. And with a well educated work force, the US economy will continue to grow and prosper. Bibliography Stanley M. Elam, Lowell C. Rose, and Alec M. Gallup, "The 25th Annual Phi Delta Kappa/Gallup Poll of the Public's Attitudes Toward the Public Schools," Phi Delta Kappan, October 1993, pages 137-152 William Kristol and Jay P. Lefkowitz, "Our Students, Still at Risk," New York Times, 3 May 1993, p.A-23 Sam Peltzman, "What's Behind the Decline of Public Schools?" USA Today, July 1994, pages 22-24 The Carnegie Foundation for the Advancement of Teaching, "More than Survival" 1980 copyright by Jossey-Bass Publishers, San Francisco, CA Gerald W Bracey, "The Third Bracey Report on the Condition of Public Education" Phi Delta Kappan, October 1993, pages 105-117 Jim Fox, "The Wrong Whipping Boy" Phi Delta Kappan, October 1993, pages 118-119

Resolved: Presidential Signing Statements Threaten to Undermine the Ru

The subject of signing statements has created much debate among the houses of Congress, government officials, and the public alike. These signing statements fall under the categories of constitutional and legislative history signing statements. Constitutional signing statements are those in which the president deems certain provisions of the legislation as unconstitutional, therefore they should not be enforced (Bradley & Posner, 2006). Legislative history signing statements are executive interpretations of ambiguous legislation (Bradley & Posner, 2006). The Constitution very specifically outlines the process of a bill being passed up to the executive level, but the issue of presidential signing statements is not explicitly discussed, therefore it becomes a controversial grey area; specifically when a President uses a signing statement to express partial support and intent to enforce a law. This essay will discuss signing statements and the role that they play in the legislative pr ocess. In addition, the legality of presidential signing statements in respect to the constitution will be argued through the exploration of the origins, past applications, and attempts at limiting such presidential implements. Presidential signing statements are a president’s formal declaration of their interpretation of a bill that is being signed into law, namely the objections to segments of the bill that they have deemed in opposition of the constitution as well as the measures of the bill that will be enforced. (CRS, 2006) They can also convey support or appreciation towards the bill and its contributors (Kelley, 2007) Signing statements tend to occur on significant pieces of legislation and function similarly to presidential vetoes in that th... ...igning statements: Constitutional and institutional implications (Order Code RL33667)Congressional Research Service. Kelley, C. S. (2007). The law: Contextualizing the signing statement. Presidential Studies Quarterly,, 37(4), 737-748. Retrieved from http://www.jstor.org/stable/27552286 Kinkopf, N. (2006). Signing statements and the president's authority to refuse to enforce the law. American Constitution Society for Law and Policy Lee, M. (2008). Reorienting the debate on presidential signing statements: The need for transparency in the president’s constitutional objections, reservations, and assertions of power. Manuscript submitted for publication, School of Law, UCLA, Retrieved from http://www.uclalawreview.org/wordpress/?p=339 Lund, N. (2007). Presidential signing statements in perspective.William & Mary Bill of Rights Journal, 16(1), 95-111.

Management of Industrial Relations

Industrial relations is seen as the most subtle and complicated crisis of current Industrial society. It Is Impossible for any organization to have harmonious working environment unless and until there Is a heedful relationship and cooperation with labors.Hence, it is vital for all to have appropriate interest in generating fine relations between the two actors known as employers and employees. This essay will elaborate on the controversial issues such as, strike and absenteeism followed by owe these issues affects the actors mainly employer, employee and entire population either directly or indirectly In their daily lives and whether does this Issues have positive or negative Impact on them.To begin with, Industrial relation Is considered to be a diverse field which Is viewed in different perspectives by three distinctive schools where in unitary school, industrial relations see employer-employee relationships essentially harmonious and conflict is seen as the intrusion, Pluralist p erspective accepts expected conflicts and variety of groups will compete with evergreen interests, objectives and aspirations and through Marxist viewpoint there is a perpetual conflict between the two actors because of the unfair distribution of wealth and power between them.All these diverse nature portrayed by each school has some controversial Issues that Is related with Industrial relations thus, affecting everybody either directly or indirectly. Moving on, the controversial issues are mainly the industrial conflicts in an organization and the most popular one is â€Å"strike' which is a strong weapon utilized by labor alliance or trade unions in regards to getting heir certain demands to be fulfilled.Generally, group of workers relinquish the production process and brings up pressure on the employer In order to get their demands accepted. The most obvious effect of strike on employer Is that production schedules are disrupted and production capacity lowers. This â€Å"direct ly† affects the employers, employees and also the state whereby, employees lose out on working days and because of this, production and profit is forgone to the employers and once profitability level is down there is a huge tax loss by state.Hence, this also indirectly† affects the general public whereby, inflation takes place since there is product scarcity as production disturbance Is caused through strike and as a result, the public faces disruption of certain goods and services. Mostly due to strike there can be a severe economic and social effects and costs which can generally affect the actors, states and entire population.This can be supported through an event that had happened in 1959 in Fijian oil Industry where workers strike for higher wages and benefits like; sick leave and 40 hour workweek; â€Å"The strike was held for complete days in which all the gasoline stations were under stoppage since the fuses were gasoline stations the essential transportation se rvices like bus and taxis also went on strike in order to pressure the employers to accept the demands and also to commence the service soon. This affected the general public since they were deprived from transportation services.Later, the striking crowd grew and because of their demands still not being answered, workers threw rocks at the Europeans. This caused social cost since other shops located beside the gasoline stations were also imaged by the rock thrown and since the curfew was established later therefore, innocent people available near the scenic area also got victimized and had to taken to hospital hence causing social cost where they had to seek medical attentions by doctors† (Global Nonviolent Action Database). On the other hand, strike also has positive impacts whereby it can significantly progress the lives of workers together with their families.Benefits may include where the employees might lose their wages for the certain days but they achieve more in regard s to longer terms for example, wrought strike employees bargains an increment of 5% in their wage rate for an year then basically upcoming increases will be supported by larger amounts. Furthermore, absenteeism and attendance are also importance to industrialized society. Largely, absence from work creates extensive range of consequences on the workers, workplace, the industrial operations, and also the stipulation of goods and services to society. T characterizes a form of momentary revoke from the organization by the employees which enforces essential costs on the process of labor management. Absenteeism is due to many reasons such as Job stress, personal attitude or Job satisfaction but at the same time it also affects generally. This stands out to be the alarmingly high cost to management. This is evident when glanced at some foreign countries like Australia where industries â€Å"through absenteeism lost thirty times the number of working days than strike and eventually loosin g approximately $7 billion annually. Similarly, American industries also encountered it where â€Å"approximately $40 billion is lost annually' (Gorilla, MAGMA, course book). Hence, profitability level is at risk and states lose out on tax. Likewise, employees also lose out where due to absenteeism they might get terminated or dismissed from the employment contract that they were under and as a result, they will be left unemployed and largely it will affect their family since they might not be able to gain access to basic food items for their survival in future thus leading them to poverty.Looking at the population, they will be deprived from non-availability of certain goods and services thus, rise in price of products, leads to a drop in purchasing power and generally low income earned by retail shops. However, being left from work for nine basis can be advantageous for individuals and also for the workplace. It approaches to help in reducing the risk of injuries not only to empl oyees but permits a productive workplace, through sick leave employers are able to get rid of workplace stress and other disorders, and also maintains productive workforce.For instance, an employee is ill but is trying not to affect the Job that is being given therefore, that might affect other employees as that illness can be infectious, making the certain employees ill at the same time thus, more sick leaves are being utilized, eventually effecting the production level for a week or so. Categorized in diverse nature which stands out to be occupied with controversial issues which is in a form of conflicts mainly known as strike and absenteeism.These issues do have both negative and positive impacts on the entire population and employer, employee and also the state where they have to pass through economic and social costs. Eventually, to get rid of these issue and to have a healthy workplace policies must be revised and established hence, having a productive workplace and employers benefit the most which at last promotes betterment to state and the population. Bibliography Invalidates. Swarthmore. Deed, (2014).

Differences Between Après vs. Derrière and Avant vs. Devant

Differences Between Aprà ¨s vs. Derrià ¨re and Avant vs. Devant Aprà ¨s and Avant convey a notion of time or space. Aprà ¨s refers to doing something after while Avant refers to doing something before. Je le retrouve aprà ¨s/avant le dà ©jeunerIll meet up with him after/before lunch Aprà ¨s/avant le bois, il y a un cheminAfter/before the wood, there is a path Derriere and Devant convey a notion of precise space. Derrier refers to being behind something, or someone and Devant refers to being in front of something or someone. La petite fille est cachà ©e derrià ¨re larbreThe young girl is hidden behind the tree Pour la photo, comme tu es plus petite, va devant Camille.For the picture, since you are smaller, go in front of Camille.   Derrià ¨re le bois, il y a un cheminBehind the wood, there is a path Aprà ¨s and Derrià ¨re Are Not Interchangeable So, what is the difference between the two sentences aprà ¨s le bois, il y a un chemin and derrià ¨re le bois, il y a un chemin? They both give a piece of space-related information, but one is more precise, just like in English. Same exact logic applies to avant versus devant. Aprà ¨s Que Indicative / Avant Que Subjunctive A common mistake is Aprà ¨s que plus a subjunctive. Its a very common mistake, even among French people, because honestly, the indicative sounds terrible there. Avant que is followed by the subjunctive  because we dont yet know if the action is going to become a reality. With Aprà ¨s que, the action has taken place already: there is no doubt left, hence no need for the subjunctive. Aprà ¨s que subjunctive sounds so bad to a French ear that we will do our best to use a noun instead of a verb after. You can use the same trick with avant que et avoid using a subjunctive. Je dois commencer aprà ¨s quil part. (or aprà ¨s son dà ©part)I must start after he leaves (or after his departure). Je dois commencer avant quil parte (or avant son dà ©part).I must start before he leaves (or before his departure) By the way, even if we use le derrià ¨re in French (although this is extremely polite, just like saying the behind in English), French people use the preposition derrià ¨re without thinking about it at all. Just like in English you use behind without thinking about that part of the anatomy.

buy custom The US Health Care System essay

buy custom The US Health Care System essay When it comes to health matters, everyone becomes attentive. People believe that with good health, one can virtually accomplish anything that they desire. This is the reason to as why health is given all the attention. It is important to have a clear understanding of the meaning of the term health, healthcare and systems that are put in place to facilitate healthcare. From the definitions of health given, one can either be in good health or in unhealthy. Therefore, it is important to know ones health status so that preventive care can be offered immediately. This can only be affected when proper health care system and policies are put in place. Healthcare can then be described as an activity or act geared to maintain health. This could be through the provision of medical services or any other services that aim at maintaining good health. Healthcare is not necessarily provided when a person becomes sick or loses health, but is progressive and should always be provided as a preventive measure. Healthcare system is the organization of people, institutions and various resources, which help in quality service delivery to the intended population. Therefore, it can be said that these are systems put in place to meet healthcare needs of a particular population. There are several systems worldwide and in this case, the main focus of this discussion is on the US Health care system (Kassirer 19). In this paper, we are going to handle the high cost of healthcare in America as a problem in the healthcare system and further look at the research done and suggestions to improve the situation. Significance of Healthcare Systems Healthcare systems are put in place, so that they can meet and satisfy the healthcare needs of people in a geographical area. They have the mandate to deliver healthcare services to the intended group or population and ensure fair contribution of finances. The set up of these systems vary from one country/state to another, though they seem to have similar goals since they are geared towards promoting and maintaining the best quality health care service delivery to the citizens. The systems play a major role and should therefore be maintained and supported if people are to achieve the desired standards in healthcare services delivery. This include proper design and plan of the structures, which include the participation of the government, charities, trade unions, employers, religious groups, and all coordinated bodies to deliver the intended healthcare services to the intended populations (Kassirer 23). Stakeholders in the Healthcare System There are several factors that determine the effectiveness of health care system. These factors include, but not limited to cost, quality, and ease of access, cultures and workforce. It is clear that all these factors affect the stakeholders in the healthcare system. The stakeholders in this field vary from the private sector to the government. The players in the private sector include the insurance companies, device manufacturers, pharmaceuticals and medical practitioners. The government is majorly involved in policy making levels and is responsible for making sure that there is the best quality and affordable service delivery to its citizens with other stakeholders who are involved in the health care system being the physicians (Ventres 43). Physicians play a big role in the whole of the healthcare system, since they are the ones who interact with the patients and policies formulated by the government. Lastly, the main group largely affected by the systems put in place is the patients. The patients are the base and foundation of developing all the systems relating to healthcare. All these stakeholders play unique and major roles in ensuring the need for better healthcare systems within the United States (Ventres 52). Current Healthcare System Situation Currently, all the countries of the world have problems with their healthcare systems and the United States is not an exception, as there are many issues affecting the healthcare system with the US system being declared broken in the year 2000 (Kassirer 27). This has never changed since then, and the situation is becoming worse, since many Americans are not getting the health insurance cover. These problems emanate from the stakeholders in the healthcare system. American healthcare system is riddled with inefficiencies due to a lack of an integrated system that could promote an optimal mix of personal medical care and population health measures(American Associates 1) The Journal further claims that the major innovation of this plan would be to incorporate existing private health insurance plans into a national system that rebalances health care spending between personal and population health services and directs spending to investments with the greatest long-run returns (American Ass ociates 1). If citizens are given a choice of both public and private mix, then it is obvious that this will be a preference to pure government system. Currently there are restrictions where people have to take up insurance covers based on their employers demand and not their own choice of health insurance cover. The major innovation to this plan would be to incorporate existing private health insurance plans into a national system that rebalances health care spending between personal and population health services and directs spending to investments with the greatest long-run returns (American Associates 1). Moreover, the physicians often ave problems in accessing the patients records. Lack of consistency in measuring the quality of healthcare and using the findings in decision making is another problem (Louis 59). One of the significant problems in the healthcare system today in the United States is majorly finance. Healthcare has become very expensive and the prices are skyrocketing every day. It is true that guaranteeing fundamental health care for everyone will be expensive. According to Louis 68, the fees for covering the uninsured would cost an estimated $88.6 billion in todays dollars (68). The current situation of healthcare system indicates that there are many problems that need to be fixed. Other highlighted issues can be handled by change of policies. For the future generation, there is a need to ensure universal coverage for all. This will ensure every American citizen is registered in an essential health plan of their choice. High Cost of Healthcare It is true to say that the United States system of healthcare is quite unique (Shi Leiyu and Douglas 12). In fact, the system is characterized by presence of subsystems, imbalanced access to healthcare services as a result of lacking insurance cover for all, existence many players and absence of central bureau to preside over the system and many other features that affect healthcare delivery in the country (Louis 71). In this study, more focus is put on cost as a factor that affects the health care system. Cost is a wide topic of discussion and the main focus is in ways of reducing the skyrocketing costs, since it is obvious that the cost of healthcare in the United States has shot and is continuing to rise with time. It is said that in the year 2010, the expenditure of health neared $ 2.6 trillion in the United States alone (U.S Healthcare Costs 4). This figure is more than ten times that spent in 1980. This is still expected to grow faster than the national income over the foreseeable future (Stephen, Raymond and Karen 118). It is true that the notion of cost-effectiveness is used in other countries, but the Americans have been unwilling to accept the denial of medical care on that premise (Stephen, Raymond and Karen120). In fact; experts believe that much of the healthcare services being offered in the United States are a tax burden on the states budget expenditure (Rettig 13). Everybody can agree that health issues are sensitive, and all the necessary measures have to be put in place to ensure quality. However, the notion that in an attempt to be cost-effective would result to quality undermine could be misleading and these are some of the reasons why the cost of healthcare in the United States of America has always been on the rise. According to Beeuwkes, Buntin, Haviland, Mc Devitt and Sood, this can be associated with unnecessary pride where the rich and the most influential people, such the political elites and the most successful business people fight to keep the access to health services unreason ably high in the name of quality when the poor are languishing without coverage of health insurance and generally access to proper medicare facilities (45). It is an irony that as the world struggles to attain cost effectiveness in its service delivery to the citizens; this does not apply to the health sector, and especially in the United States (Beeuwkes, Buntin, Haviland, Mc Devitt and Sood 47). The very first step is to embrace the fact that the citizens can still achieve better health services at a cheaper cost, thereby getting the most cost effective services. According to Madeline, most medical treatments lack evidence that they are effective (Madeline 42). The U.S Congress, in the American Recovery and Reinvestment Act of 2009, set aside $1.1 billion to jump-start research on which interventions are not worthwhile (Institute for Health Metrics and Evaluation, University of Washington, Seattle and the Harvard School of Public Health, Boston 2). This implies that the cost has been on the rise yet most of the treatment is actually non effective at all. Therefore, confirming the previous belief that high cost does not necessarily mean better and quality delivery of healthcare. Madeline further gives a case study of Texas City and El-Paso which is 800 miles away (Madeline 57). In McAllen, Texas Medicare expenditure hovered around $15000 per person enrolled while in El-Paso, the amount was half as much (U.S Healthcare Costs 4). The major concern is that the two cities are only 800 miles away from each other and thereby the discrepancy is not explained by the figures. Compared to patients in El Paso and nationwide, patients in McAllen got more of pretty much everything more diagnostic testing, more hospital treatment, more surgery, more home care (Atul 1). This observation clearly indicates that a better healthcare system is what delivers quality services and at a cheaper cost as compared to incurring much resource expenditure with little benefits if any. Many studies have demonstrated that NPPs can provide both high-quality and cost-effective medical care, because they show greater personal interest in patients (Shi Leiyu and Douglas 86). Kassirer concludes that the discontent of many physicians is attributable to frustrations in their attempts to deliver ideal health care, restrictions on their personal time, financial incentives that strain their professional principles, and loss of control over their clinical decisions (Kassirer 39). Research has also established that disclosure of physicians financial incentives highlights the tradeoff between the legal and ethical solutions to conflict of interest in professionalism. These studies reveal that in the cost of heealthcare in the US is generally high, but without some valid reasons, and these are some of the challenges that need to be looked into. There is a need to carry out some thorough investigations so that the root causes of the health care problems in the United States can be found out. It is from the investigated findings that some tangible solutions can be reached. Importantly, there is some glimmer of hope, if all the stakeholders and policy makers in the US health care system agree to hold meetings to reach at some amicable solutions. Therefore, some level of change can be achieved. This change can be achieved if all the involved stakeholders in the healthcare sector collaborate and work together (Retting 53). Looking at employers, they can play a big role in working towards a better healthcare provision. Every employer should be focusing on ways of improving the standards of health status of their employees and at the same time promoting the quality and cost of healthcare provision. In efforts to save the common people from the high and rising costs of healthcare, President Barrack Obama and the Congress has paid more concentration to the cost involved. Instead of employers offering core insurance benefits, all residents would select a health plan or physician through a regional insurance exchange. The contribution would be pooled by the NHT into a global budget for health spending (American Associates 1) The fact that about 45 million Americans are uninsured is shocking and these results into patients having to hassle as a result of high rise of premiums (U.S Healthcare Costs 5). It is time American citizens embraced the concept of cost-effectiveness by looking at drugs and technologies from the economic point of view and do comparison to available alternatives. The major concerns should not only be what cost will be incurred, but also the worth of the cost; is it worth? With this in mind, then we can say that it is not necessarily that expensive treatments are always of bad value, since some costly breakthroughs bring about better outcomes, and for this reason worth the investment (Christopher, Murray, Phil and Julio 72). It has been found that in some cases, very expensive tests and surgeries are carried out and at the end of the day, they are found to have been unnecessary, these means that cost has been incurred without returns. This is not just in complex cases involving tests and surgeries, but also in general medical treatment. According to the Institute of Medicine (IOM), half of medical treatments delivered lack the clear evidence of their work. In June 2009, the part of the National Academy of Sciences and IOM, issued the report that listed one hundred different areas where the popular medical interventions have to be rigorously compared. In the previous case of disparity in cost of healthcare in Texas and El Paso, the main cause of McAllens extreme costs was found to be overuse across-the-board of medicine with the effect that patients end up intoxicated and become worse instead of improving as expected. A study from the Dartmouth Medical School, which suggests that often patients in highly-cost areas get much more expensive treatment of the marginal value, but less quality. The study showed that patients from high-cost areas were they less likely to receive preventive cheap priced services, such as pneumonia and flu vaccines, waited in line to a doctors and emergency room, and were less possibly to receive a primary-care physician. According to Madeline, they get more of the expensive, but not more of help they needed (Madeline 49). The observations pose questions to as whether expensive equals quality. Its high time health matters get serious attention instead of imitating the famous Veblen goods, such as cars and jewelry whose preference increases with increase of their price citing superior status. This is health, and it cannot be compared to any other good in the market, so people ought to know that the cheaper healthcare services become, the better it is for all citizens. Other cases relating to finances include an imperfect market situation, presence of third party insurers who come in as intermediaries linking the aspects of financing and delivery of health care, new and costly medical technology and emphasis on quality enhancement. It has been discovered that the more we get intermediaries in the business, the more expensive the services and goods are to the consumer. However, a policy would be adopted connecting the healthcare providers and people in need of these services directly instead of having to go through a pool of intermediates ending up with unbearable rates to bear (Retting 39). Conclusion It is still possible to tame the rising costs of healthcare and provide the Americans with the best at good rates. It all starts from individuals having the will. The healthcare system is may be described as broken but all is not lost. Everybody wants a relaxed working environment and this extends to those staff in the healthcare department as well. They should be given adequate incentives and a better working environment in order to deliver the best to the patients in general. It is obvious that it is important to ensure everyone has access to affordable healthcare. It is sad that even those who have health insurance are increasingly facing affordability problems in terms of paying for their health care. This is because analysis identifies families and individuals as underinsured, if they are forced to spend at least ten percent of their income on health care from their pockets. As citizens look forward to having a better system, there is some hope that all the stakeholders concerne d will work together towards achieving better terms. Buy custom The US Health Care System essay

Todd Economics and Wall Street Journal Essay

Todd Economics and Wall Street Journal Essay Todd: Economics and Wall Street Journal Essay Economist’s Jargon: Unite and Divide By Con Scientious The economics profession’s jargon serves a variety of purposes. For example, their common terminology serves to make for more precise communication. It allows ideas to be communicated clearly and exactly. This exactness and clarity of terminology serves society by allowing economists to discuss economics with each other and with society with clarity so that other economists have a better understanding of what an economist is saying. A common terminology also serves to divide insiders from outsiders. For outsiders, for example economic students, who do not have a clue what these terms mean, economists’ terminology is exclusionary. It makes economists the gatekeepers of economic ideas. Economists’ terminology serves as a barrier to entry, restricting the supply of economists, and increasing the value of the services provided by existing economists. Which of these two reasons is the strongest? To answer that question let us consider two examples given by Amanda Bennett, the author of The Wall Street Journal article, â€Å"Economists + Meeting = A Zillion Causes and Effects† [The Wall Street Journal, January 10, 1995]. The two examples are the concepts of externality and utility, Why do economists use these terms? Based on her article, and on my classroom experience, I would judge that, of the two reasons, the self-serving reason is the stronger. Essentially, economists create their terminology primarily to make life difficult for students. Consider the first example: externality. Why no simple call externalities â€Å"unintended side effects†? It would be much easier for students to comprehend. Or alternatively, consider the second, utilities. How much clarity can the concept, utility, provide when the text tells us that, essentially, it means happiness? If it means happiness, why not use the term, happiness? The very fact that Ms. Bennett can provide a simple translation of economists’ jargon suggests that the jargon was unneeded for precise communication. And even, if there is some value added in terms of clarity of the jargon, do its costs in additional memorization for students, outweighs the gain. For me, the answer is clearly, no. Actually, to answer anything other than economists are self-serving would show that I have not done my homework. Economists’ basic premise is that people are self-serving. Why should economists be any different. With a difficult to learn economic terminology, economists can create a monopoly position for themselves; they can restrict supply and increase price for their services. To quote the textbook, â€Å"people do what they do because it’s in their self interest.† Thus, the preponderance of the evidence suggests that economists have developed their economic jargon with their self-interest, not society’s interest, in mind. Essay 2 I think the self serving reason why professions develop a separate terminology that only members can follow is more important because people are greedy and always want what is good for them, not what is good for society because of the problems of the barriers to entry and the free rider and thus, the self serving reason is more important. On the other hand, it is good for society if professions develop a separate terminology that only members can follow because then everyone can understand them, and they can understand each other. A common terminology permits effective interpersonal communication, thereby resulting in clear, complete, open dialogue. So in a way, the society-serving causes of professionals’ terminology outweigh the self-serving causes because if we didn’t have it, then we wouldn’t be able to understand the weighty and eloquent locutions spoken by the eminent economists of yesteryear and today. For these reasons, I think that sometimes the society-serving reason is the most important. This the intellectual importance of the self-serving reason which is also the most important sometimes. The whole theory

Virtual lab #3 Assignment Example | Topics and Well Written Essays - 250 words

Virtual lab #3 - Assignment Example The three slides were observed severally and the number of species counted and recorded. Paramecium caudatum reached the carrying capacity of the environment on the 10th day when grown alone. To support the claim, the species attained its highest count on that day. The species attained a maximum number of 60. After the 10th day, the species did not grow any further due to the limited resources in its environment. Infact, the species population started to diminish the following days. However, the species died off after mixing with Paramecium caudatum to share the same ecological niche. On the other hand, Paramecium aurelia reached its population capacity of the enviroment on the 8th day. On the 8th day, the species attained a maximum number of 98 organisms. When grown alone, the species recorded its highest count on this specific day. It maintained the same number count for the next days. On the other hand, it had a slightly lesser count when mixed with Paramecium caudatum. In this case, it had a muximum number on the 12th day. The differences in population growth patterns between the two species results from the way each individual species utilizes its available resources. In this case, Paramecium caudatum utilizes more resources hence resulting to a lower population count. However, Paramecium aurelia has a high population count because each individual organism utilizes lesser available resources when gown alone. According to the principle of competitive exclusion, thwo or more species competing for the same available resources cannot co-exist in the same environment keeping other factors constant. When mixed in the same test tube, Paramecium aurelia survived while Paramecium caudatum died off. In this scenaio, Paramecium aurelia had the advantage of survival and high population growth rate. As demonstrated in this experiment, no two species can occupy the same ecological niche keeping other factors constant. As a result, one species will have an

Economics Effects of Taxing Sugar Beverages Research Paper

Economics Effects of Taxing Sugar Beverages - Research Paper Example Such economic policies have provided conventional measures in various sectors that have ensured reduction in consumption of non-dietary food items. Economists assert that best economic policies that could reduce consumption of non-dietary food that contribute to lifestyle diseases include adoption of price cap and taxation policies. These policies would advance commodity prices hence reduce its demand. Evidently, sugar beverages form one of the food items consumed by majority that have immense effect on productivity. It presents severe complications that delimit human functioning and productivity. Chronic diseases that it causes include diabetes, obesity and heart diseases that have severe complications.Economists assert that nations and individuals should adopt essential methods to facilitate eradication of lifestyle diseases that presents long-term complications for example diabetes which is caused by consumption of sugar beverages. They stated that authorities should adopt proper conventional strategies to facilitate eradication of chronic diseases that cause immense lose. Nations including the US have initiated development of sound health care policies to provide basic incentives towards improving health standards. The policies are geared towards reforming the entire health system with an aim of providing effective, fair and superior medical assistance to citizens. US government view health as a vital element that has to be improved through potential policies with absolute potential to revolutionize the sector. This is to facilitate provision of fair nursing care through superior treatment ideals and dietary counseling. Consequently, the policy seeks to ensure that individuals are informed about the dangers of compromised dietary food consumption including complications of drugs. This paper evaluates the imperativeness of economic health care with focus to sugar beverages that hinders human development. Health care policies Health care policies are comprehensive guidelines that drive provision of quality nursing services and enhancement of individual’s life standards. Health officials are under obligation to provide basic treatment and counseling based on health matters and food dietary system. The activities should be formulated with an aim of developing a healthy nation with vibrant economic prospects that are sustainable. Developing effective health care policies requires input of various stakeholders (Neuman 1). Evidently, effective health policies should consider various factors that include monetary impact, dietary system, and infrastructural system and health professionals. These factors are significant in devising appropriate health policies that enhances safety and human

ETHICS CASE Study Example | Topics and Well Written Essays - 250 words

ETHICS - Case Study Example In as much as the main goal of businesses is to increase their profitability by becoming efficient and effective in their operations, the obligations it has on its stakeholders must be upheld (Bader 12). First, the decentralized managers are under pressure to improve their operations. This means that they suffer from psychological problems including stress by having to work for long period or implement very discriminating and harsh work conditions. The sales representatives are also forced to apply unethical ways to increase their sales turnover. This could be harmful to the business long-term image. Moreover, the consumers’ welfare is likely to be breached if quality control procedures are compromised in order to reduce operation costs. Customers have the right to get quality products free from any harm. The managers of the corporations are in a dilemma of having to increase their performance through unethical ways or face termination of their services or demotio ns. They are torn on whether to breach the welfare of the customers or go against the company requirement. The sales personnel too have to embrace unethical ways to increase sales and this could force them to give wrong information for sales to be realized. Achievement of business goals can be attained by not necessarily becoming unethical (Bader 13). National products corporations should set realistic goals and motivate their employees to increase their level of commitment and effectiveness for the organization. The managers should as well be given the required tools and be involved in goal setting. Adherence to their customers’ requirements and expectations will also reduce the unethical practices. Stakeholders demands should be integrated in the business (Bader 12).In conclusions, businesses must remain committed at meeting their stakeholders’ expectations without engaging in unethical

Analysis of L'oreal advertisement campaign Assignment

Analysis of L'oreal advertisement campaign - Assignment Example The primary target market of L’Oreal products is the females all over the world who wants to look good and beautiful. The company offers several product ranges and communicate the same message through all mediums. In reference to the analysis of the advertisements, recent advertisement campaign of the ‘Elvive’ staring Cheryl Cole. For this purpose different print advertisements along with the storyboard or screenshots of the television advertisements have been explored and investigated on the criteria of different consumer behaviour models and theories. ANALAYSIS OF THE ADVERTISEMENT OF L’OREAL: L’Oreal has been using the same method or technique of attracting customers through all their advertisements. Company has Most of the common methods used by the company for promoting their brands to the target market are: 1. celebrity endorsement 2. creating beauty appeal 3. communicating benefit 4. supporting this benefit with a scientific claim 5. iconograp hy Celebrity Endorsement: Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general perception that consumers tend to believe the message conveyed through some popular or famous personality. This technique is used by L’Oreal in order to effect the phase of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product (Neal, Quester, & Hawkins, 2004). Creating Beauty Appeal: Being a cosmetic company and dealing beauty related products, L’Oreal has always focused on creating a... This "Analysis of L'oreal advertisement campaign" essay outlines L'oreal's primary target market and its technique of attracting customers. Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general perception that consumers tend to believe the message conveyed through some popular or famous personality. This technique is used by L’Oreal in order to effect the phase of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product . Being a cosmetic company and dealing beauty related products, L’Oreal has always focused on creating a beauty appeal in all its advertisements. Advertisements of the company are based on the perception that the products offered by L’Oreal can make the person beautiful like the celebrity in the advertisement. In this way L’Oreal tries to cater to the social needs of the consumers including the need of belongingness. L’Oreal is aware of the fact that one of the most important elements of a successful advertisements is that it communicates the benefit to the target consumers. In this way the company is able to create positive perception in the mind of the consumers about the product being advertised. L’Oreal advertisements communicate the promises about the benefits and attributes which are important for the customers.

What is magic Essay Example | Topics and Well Written Essays - 1500 words

What is magic - Essay Example magic; about the perils of inviting magic into your life; about the magic that can be found in the mundane world, and the distant, fearful, changeless magic of Elfland (Dunsany xii). Indeed magic took varying form during the course of the novel and assumed different meanings. In the beginning of the novel, magic meant the folly of the people of Elk when they demanded that magic should rule them. The Lord of Elk cannot help but raise concern about the folly of this demand for magic to rule them yet he cannot refuse the demand because it was coursed through its parliament. What was more interesting was the manner on how the magic will be acquired. That is, â€Å"To wed the King of Elfland’s daughter. . . She was a princess of the magic line. The gods has sent their shadows to her christening, and the fairies would have gone, but that they were frightened to see on their dew fields the long dark moving shadows of the gods, so they stayed hidden in the crowds of pale pink anemones, and thence blessed Lirazel†(Dunsany 2). They acted with hubris that it was as if the Kingdom of Elfland was under their command to demand marriage of a princess just to serve their whim of being ruled by magic. The lord of Elk did not hide his disgust with the folly of his people saying that; "My people demand a magic lord to rule over them. They have chosen foolishly,. . . and only the Dark Ones that show not their faces know all that this will bring: but we, who see not, follow the ancient custom and do what our people in their parliament say. It may be some spirit of wisdom they have not known may save them even yet† (Dunsany 3). Naturally, Alveric, the son of the Lord of Erl was helpless but yield to it for it was a demand of the parliament and from then on, magic became a part of the everyday life of the city to the point that they have magic more than what they can handle. When magic became just too much for the kingdom, magic is no longer an amusement but a source of

Analysis of L'oreal advertisement campaign Assignment

Analysis of L'oreal advertisement campaign - Assignment Example The primary target market of L’Oreal products is the females all over the world who wants to look good and beautiful. The company offers several product ranges and communicate the same message through all mediums. In reference to the analysis of the advertisements, recent advertisement campaign of the ‘Elvive’ staring Cheryl Cole. For this purpose different print advertisements along with the storyboard or screenshots of the television advertisements have been explored and investigated on the criteria of different consumer behaviour models and theories. ANALAYSIS OF THE ADVERTISEMENT OF L’OREAL: L’Oreal has been using the same method or technique of attracting customers through all their advertisements. Company has Most of the common methods used by the company for promoting their brands to the target market are: 1. celebrity endorsement 2. creating beauty appeal 3. communicating benefit 4. supporting this benefit with a scientific claim 5. iconograp hy Celebrity Endorsement: Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general perception that consumers tend to believe the message conveyed through some popular or famous personality. This technique is used by L’Oreal in order to effect the phase of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product (Neal, Quester, & Hawkins, 2004). Creating Beauty Appeal: Being a cosmetic company and dealing beauty related products, L’Oreal has always focused on creating a... This "Analysis of L'oreal advertisement campaign" essay outlines L'oreal's primary target market and its technique of attracting customers. Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general perception that consumers tend to believe the message conveyed through some popular or famous personality. This technique is used by L’Oreal in order to effect the phase of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product . Being a cosmetic company and dealing beauty related products, L’Oreal has always focused on creating a beauty appeal in all its advertisements. Advertisements of the company are based on the perception that the products offered by L’Oreal can make the person beautiful like the celebrity in the advertisement. In this way L’Oreal tries to cater to the social needs of the consumers including the need of belongingness. L’Oreal is aware of the fact that one of the most important elements of a successful advertisements is that it communicates the benefit to the target consumers. In this way the company is able to create positive perception in the mind of the consumers about the product being advertised. L’Oreal advertisements communicate the promises about the benefits and attributes which are important for the customers.

Chinese civilization.World history Essay Example | Topics and Well Written Essays - 750 words

Chinese civilization.World history - Essay Example Early Chinese civilization has a number of unique characteristics; to start with, the civilization process has been protected from external civilized invaders, who instead of having an effect on the civilization process get absorbed by adopting Chinese language and the culture. Secondly, its strategic geographical location boarder resourceful physical features such as the Pacific Ocean in the eastern part. Steppes, rivers, mountains and deserts are also found in it. Thirdly, Chinese culture advocates for a social welfare of the whole community other than an individual’s life style. In addition, Chinese civilization did not recognize any social class as superior than others and no single person had a valid political mandate to execute. Finally, thousands years ago before any other nation, the Chinese introduced a stabilizing institution that hired and recruited civil servants based on their academic qualification merits.The histories of the early Chinese civilization can be tra ditionally categorized into three main dynasties; the Shang, the Hsia and the Chou (Ian 229). The Shang Dynasty This dynasty is believed to have existed between ca 1766 and 1050. Historical records put it that Shang family fought and conquered the Hsia Dynasty. This was achieved under his ruler, King T’ang who was believed to have been called upon by the Heavens. It was an empire that was surrounded by a great perimeter wall situated in a rich agricultural land. This is how the Shang Civilization was structured; the King was the ruler who lived in the palace and had the social, political, economic and religious powers. In his office were the court officials, and the worriers .The armies defended the empire against internal and external enemies. They were armed with bronze swords and matches. Slaves and Agricultural workers lied at the bottom and they performed manual jobs (Ian 229). The Chou Dynasty (ca. 1050-256 BC) This is the third Chinese dynasty to originate and it was s ituated along Wei River. They conquered and captured the Shang dynasty. They borrowed the Shang Civilization system and their cultural practices such as the pictograph writing style. One of the most important contributions they made was the discovery of a ruling god. This is where the first feudalistic form of governance first originated. The King exchanged land for the loyalty he was paid to by trusted family and military members. The Ch’in Dynasty It existed between 221-202 BC. They replaced the Chou Dynasty and for the first time, its rulers united China. They brought the feudal system of governance into an end and introduced a centralized empire. They built Hsienyang and Xianyang along the Wei River that acted as their capital. Its rulers reigned over a larger empire than their former counterparts. This was the time when a centralized government and a bureaucratic form of government that acted as a basis upon which a political organization was built down to the present ce ntury (Ian 237). The Han Dynasty (202BC- AD 220) This was the regime that lasted up to AD 220. It also introduced a stabilized centralized government. Its success may be attributed to the brutal excessive force that they avoided unlike their former counterparts who applied excessive force on their subjects. Its first capital was Chang’an, Liu Bang being its first emperor who expanded the empire to the south. The new idea that they came up with in the Chinese civilization process, was the recruitment of civil servants based on merits. Confucius and Mencius According to Confucius ideas, in

Coconut Tree Essay Example for Free

Coconut Tree Essay The coconut tree as a â€Å"tree of life† is characteristically a food supplier as this tree provides fruit and is well-known to be devoid of any anti-nutrient factors and is known as a whole food with 5,000 years of recorded use in food preparation with health benefits.The fruit is edible at any stage of maturity. It provides not only a solid food but a large volume of very safe and healthy drinking water-based juice. The fruit of the coconut palm is the main source of many food products such as coconut milk/cream, desiccated coconut, coconut chip, coconut water, nata de coco, coconut oil, copra, etc. Apart from these, the unopened inflorescence can produce coconut sap or toddy (tuba) which can be processed into high value and nutritious food products. Coconut sap sugar, considered to be one of the best natural sweeteners, is truly a perfect and healthier substitute for artificial sweeteners because it is not a product of chemical laboratories, not an artificial sweetener and not a by-product of sugar cane, not brown sugar nor muscuvado sugar. Coco sugar is good for both diabetic and non-diabetic consumers because it does not induce high blood sugar because it has a Low Glycemic index. Glycemic index (GI) is a numerical system of measuring how much of a rise in circulating blood sugar a carbohydrate triggers-the higher the number, the greater blood sugar response. So a low GI food will cause a small rise, while a high GI food will trigger the opposite. GI is about the quality of the carbohydrates, not the quantity. Coco sugar can be good for weigh maintenance. (Dr. Trinidad P. Trinidad, Scientist II of the Food and Nutrition Research Institute – Department of Science and Technology.) It is also rich in various amino acids, vitamins and minerals that are essential for the human body to benefit.

Introduction Of Heritance Kandalama

Introduction Of Heritance Kandalama Heritance Kandalama is being managed by well known Sri Lankan blue chip company, Aitken Spence PLC. The Hospitality Sector is a one out of four operation of Aitken Spences. Services, logistic solution and strategic investment are theirs other operations. Under Services they operate Destination management which enhances dramatically their hotel operations. Destination management providing the entire facilities under one roof needed for the destination travelers. There are range of hotel brands managing by Aitken Spence such as Heritance in Sri Lanka, Adaaran in Maldives and Aitken Spence Hotels in India and Oman. Same time they provide inbound and outbound travels, airlines agencies, conventions and exhibitions, elevator agency, financial services and insurances through out local and international market under their Service sectors. (See Appendix 01) Heritance is the famous brand of Aitken Spences. The meaning of Heritance is the combination of Heritage and Inheritance. Heritance Hotels Resorts are a collection of resorts that are architecturally unique and blend in with their natural environment Quoted from Aitken Spence official web site. http://www.aitkenspence.com, retrieved on 23 February, 2012 Heritance Kandalama is an example of blend of Sri Lankan heritage, inherits and wild life. It is a luxurious 5 star eco friendly hotel, superiorly architected by world famous Geffory Bava. Heritance Kandalma is the first best Eco conceptual hotel in Sri Lanka and only a few in Asia. Heritance Kandalama facilitating with 152 rooms, 3 restaurants with 295 seating capacity including out door places for dinning and chilling out facilities, one banquet hall, 3 unique pools with 2 bars, business center, in door and out door sports, shopping arcade and a fabulous nature garden over looking the Kandalama lake with numerous flora and fauna. (Appendix 02) Kandalama hotel client base is eco friendly travelers who are looking for mouth watering food extravaganza, serene privacy, luxury and unique experiences. It attracts vast and reputed client tail by providing unique splendid luxury facilities and services. It has a wide European market for the majority with guest also visiting from the rest of the world. Nature lovers, eco friendly business travelers, honeymooners, families with kids, adventures, cultural and leisure tourists are main visitors of them. Heritance Kandalama Marketing Strategies Forming the Marketing Strategies for Heritance Kandalama. Heritance Kandalama Hotel strategies formulated on the Aitken Spences corporate and Hotel sector strategies which mainly based on Marketing concept and Societal concept. Heritance brands strategy and market slogan is Where tradition is alive. Heritance Kandalama hotel is been flagship of Sustainable Green Tourism strategies and CSR strategies practices. Figure 2.1: Porter Generic Strategies for Heritance Kandalama Competitive Advantage Competitive Scope Low Cost Higher Cost Broad NarrowOverall Cost Leadership Differentiation-Heritance Kandalama Cost focus Differentiation Focus Source: Porter As you can see in Figure 2.1 Heritance Kandalama is taking competitive advantage under Differentiation strategies by catering to broad market with higher price compared to other eco friendly resorts in Sri Lanka. As you can see in positioning below they have broader market which they cater to each and every type of markets so they can charge premium price as Heritance is and internationally and locally well reputed brand with their unique location, luxury services and facilities, and well established marketing communication strategies. Heritance Kandalama Hotel and Marketing Strategies Though Heritance Kandalama hotel uses Societal and Marketing concept as their marketing concepts still they use other concepts too. Societal Concept Sustainable tourism, CSR practices, Green Auditing Marketing Concept Nature conscious architecture, Heritance ingenious Food Experience As mother company of Heritance Kandalama, Aitken Spence group has been awarded as one of the top ten best corporate citizen in Sri Lanka consecutively for 6 years by taking consideration of their sustainable business strategies. Heritance brand too recognized as one of the best practice hotel chain on sustainability, responsible tourism and eco friendliness. They are pioneer of Setting Standards for Sri Lankan sustainable and green tourism. (See Appendix 01 ) In order to practice Where Tradition is Alive marketing slogan and against to the competitors, Heritance Kandalama differentiates their location, interior and exterior of hotel, products and service, and Green philosophy practices. Positioning Royal Suites with VIP luxury amenities, Wedding package documentation for foreigners, Balloon Rides, Mountain Cave tracking, Targeting Honeymoon Package, Excursions, Cultural Activities Cultural triangle tours, Green philosophy, CSR concern guest Segmentation Eco Nature Lovers, Adventures, Cultural Tourist, Love Romance Responsible TouristsSegmentation, Targeting and Positioning for Heritance Kandalama Heritance Kandalama cater to Eco friendly, sustainable and nature conscious luxury market segments. Their client tails are wild life and nature lovers, love and romance, cultural tourists, leisure and adventure tourists and responsible tourists, who looking for mouth watering food, serene privacy, luxury and unique experience. Kandalama has differentiate target markets according to their own strong marketing mix, such as culture triangle excursions and involving guest in community service to promote responsible tourism. (Appendix ) Kandalama value proposition is Where Tradition is Alive. They positioned their market for High end customers with royal suites and VIP amenities, Honeymooner and Wedding customers with wedding packages and providing documentation facilities for foreigners, Adventure customers with Balloon rides, Night mount hiking and Eco friendly tourists by practicing green philosophy. All the above services and products have been provided by protecting and promoting the traditional Sri Lankan culture. The Heritance Kandalama has well positioned their product to gain best competitive advantages over their competitors. Luxury -Royal suites, Six sense spa. Culture Excursions to Punaragama village and culture triangle. Adventure Excursions of Night mount hiking, Jungle tracking. Love Romance Wedding Package. Family Eco park, Special children menu, In and out door sports. Business Conference facilities, Six sense spa, Serene environment away from busy city. Sustainable and Nature Green philosophy and CSR practices, Promote and buy community products, Green Architecture. Price More Same LessFigure 1.2: Heritance Kandalam product positioning in market More Same Less Benefits Royal Suite, Six sense spa Honeymoon package Restaurant Buffet Balloon rides Cultural triangle excursions Diamond club loyalty card Horse and pony rides Conference facilities Punaragama village tour Source: Author concept Heritance Kandalama is using different pricing strategies according to their product and service to cater different markets and compete with competitors. More-More : Compared to other eco-luxury hotels HK Royal Suites is far more expensive as their services and facilities are of a higher standard. Same-Same: Cultural triangle excursion package and the price is the same as when comparing to the surrounding hotels. Less-Less: Punaragama package is not expensive; with this package you can explore previous traditional village life of Sri Lanka which competitors dont have such facilities. This is a unique market positioning for them. Growth Strategy and Heritance Kandalama Existing Products New Product 5 star luxury rooms and facilities, Honeymoon package, Cultural Triangle excursion Balloon rides, Helicopter rides, Traditional music and cultural events. Family package with kiddies facilities, Adventure packages for corporate company clients. Punaragama package, Green tourists, Community service Existing Market New Market Heritance Kandalama is doing great market penetration. Even though there are 5 star resorts there, they do larger market penetration compare to competitors, as their unique geographical position and superb nature blend architected. They were developed new market for kids to retain parents by introducing new kids menu, kiddies sports, and kids club by creating adventure holidays for kids such as kiddies camping. There was another new market they created Adventure packages for corporate company clients as there new immerge of adventures out door management training program. Heritance Kandalama developed balloon ride and helicopter ride for existing adventure market. Their diversification or unique products are Punaragama Cultural village, Kandalama Ingà ©nues food experience and Cave dining. 7Ps strategies for Heritance Kandalama Product 152 five star luxuries room with 7 categories, 3 unique restaurants, pool bars and Kandalama style cousins, Six sense spa with all beauty treatments, 3 unique pools in and our door sport facilities, Library and bushiness center, Excursions include cultural triangle, Activities such as bird watching, trekking, boat trip, horse and elephant riding. Price Best Available Rates for Bed and Breakfast with tax Superior USD 180 Panoramic USD 201 Luxury USD 250 Deluxe USD 262 Travel Agent Rates Superior USD Panoramic USD Luxury USD Deluxe USD Promotion (See Appendix ) Advertising in News paper, Official World Wide Website, Magazines, Green Philosophy, CSR Activities, Word of Mouth, Blogs, Social Medias such as facebook and twitter, Direct sales promotions, Catering to the international events and providing facilities for international researchers to gain knowledge about sustainable and green tourism practices, Always been under lime light of every global and local green and sustainable awarding. Place 183km away from Sri Lankan Colombo, Katunayaka Bandaranayaka International airport, Located with in UNESCO World Heritage Site and Sri Lankan Cultural triangle, Over looking of 1200 years old Kandalama river, Sigiri and Dambulla citadels. Hotel reservation system, Aitkent Spence destination management, Official website and other reservation websites such as Agoda, Trip advisor, and other travel agencies working as distributions channels of HK. People Corporate and international customer training programs and other trainings for Staff, Staff evaluation and rewards upon their success in customer services such as employee of the month, Training, develop and encourage lower level for higher managerial positions, through community services and CSR build good relationship between guest, staff and local community. Process Awarded with environmental process certifications, CSR and Green Philosophy practices, 8 Rs practices on resources, Hotel Standard guidance book, SLS certifications Physical Evidence Internationally awarded Geffory Bavas architectural design, Eco and Environment conscious landscaping, interiors and exteriors, energy conservations system, Colors and design blend with nature to do minimal impact on environment. Heritance Kandalama Marketing Communication and Public Relation Strategies Heritance Kandalama is having very effective personal and mass communication structure to create new customer bases and retain the existing customers. Promotion and direct meeting from hotel sales and marketing department and Walking guest or over reception counter selling are the some of personal communications. Some of mass communication methods for HK are websites, paper and magazine advertisements, brochures, cut outs and YouTube. DRIP elements for Heritance Kandalama Differentiate Nature blend land mark architecture Heritance = Heritage + Inheritance of Sri Lanka Sustainable tourism practices Nature conscious Green Philosophy with 8Rs practices Remind Unique 5 star Heritance Kandalama service and products Aitken Spencer website with Kandalama media center, blog spots, social media such as facebook, twitter, blogger After sales follow up and guest data base management Influence Through official web site and other websites International and local trade show and conferences Been Hall of Fame in every tourism awarding body in Sri Lanka and internationally Through unique selling products such Kandalama ingenious cooking and Punaragama cultural village Persuade Marketing Slogan: Where Tradition Alive Display Attractive packages and excursion in their websites with details and same time with online reservation CSR system practices and Green philosophy persuade to buy their products Marketing Communication Strategies for Heritance Kandalama Heritance Kandalama is using different market communication strategies aligned with their corporate strategies, such as 3.2.1 Push Strategies Push strategy is one of main communication strategy used by Heritance Kandalama. As intermediates they use their own sister company Aitken Spence Travel and Tours, other local travel agents and tour operators, international travel agents and tour operators such as Kouni, hotel representative at airport, trade show and other travel and tourism conferences. Heritance Kandalama Hotel Aitkent Spence Travel Tours Customer 3.2.2 Pull Strategies The growing and vast potential communication strategy used by Heritance Kandalama is the pull strategy, as there do not need to allocate intermediary commissions, discount or extra payments. This is very profitable for customers as well as to the HK, however Heritance Kandalm a has to are advertising and communications cost. Heritance Kandalama Booking.com, Central Reservation Customer Promotion Mix 3.2.3 Profile Strategies Their some of profile strategies are Heritance News letter, Promotion between other Aitken Spence staffs and suppliers. Marketing Mix for Heritance Kandalama Direct Selling Aitkent Spence Hotel reservation system Personal Selling Heritance Kandalama Sales and Marketing Department Advertising Magazine and Bill board Sales Promotion Seasonal offers, Marketing campaign Sponsorship Donating to local community schools Exhibitions Trade fairs E-communication Official website, Facebook, Twitter Public Relations(PR) CSR practices Public Relation (PR) and Heritance Kandalama Heritance brand is a well known cultural resort brand among Sri Lankans as well as internationally. Heritance Kandalama is playing a major role among Aitkent Spence hotels as well as Heritance brand hotels. It has a reputations the Pioneer of the sustainable tourism in Sri Lanka as well as a role modeler for the world. It is because of their luxuries hotel practices, procedures and policies they follow in sustainable tourism. Their mammoth well planned PR strategies are not second to any other hotel in Sri Lankan accommodation sector. 3.4.1 Public Relationship Strategies using by Heritance Kandalama Press Agencies : Heritance Kandalama has taken full advantages of the PR facilities of their mother company Aitken Spencer which has press release on Aitken Spence websites, National news paper agencies and other public media to promote in Sri Lanka as well as in foreign markets. Product Publicity : Very detailed information of hotel products and services mentioning in their official website www.heritancekandalama.com Public Affairs : They use Green philosophy and CSR as their main weapon through the PR system. Heritance Kandalama public affair system well functions through the protecting environment, waste recycle system and 8Rs practices and minimum impact of tourism activities to the nature, local community and natural resources. Very good Human Resource practices, Promote and protect the Sri Lankan heritage can be taken as PA. Through all these they are able to create a great public image among Sri Lankans and responsible travelers around the world. Lobbying : Donating and helping government schools. Mainly they set the example to the Sri Lankan government to formulate the law, rules and regulation for the sustainable tourism. Investor Relations : Returning maximum profits to the share holders and delivering transparency financial and annual reports. Development : Community services, using local products for hotel operation, promoting the local crafts and goods to the hotel visitors and setting standards for Green Tourism in Sri Lanka Other PR communication channels. News and speeches by executive to the media Executive review in annual reports Written materials Heritance Kandalama hotel broachers, articles Audio visual materials Youtube, Wesite video clips Corporate identity materials Heritance Kanadalama logo in stationaeries, signs, business cards, heritance uniforms, CSR activities, hotel website and social net works. Any how beginning of the HK hotel was not easy task because of Sri Lankan public and local community was against to building it as hotel construction and operation would badly impact on Kandalama reservoir, Kandalama Lake, natural flora and fauna, wild animals and for local community, so from the beginning Heritance Kandalam was acted on well planed PR activities to avoid all those protests. Heritance Kandalma takes maximum opportunities through building better PR around their Location of cultural triangle and wild life, better service and quality product but through practice of Green Philosophy. 3.4.2 Heritance Kandalama PR practices and Sustainable Tourism From the beginning Heritance Kandalma empathies on sustainability through the construction, operation and disposing. Their operating and marketing strategies too build on sustainability. Setting standard for Sri Lankan eco tourism is one of their main objectives according to 2010/2011 annual report. Figure à ¢Ã¢â€š ¬Ã‚ ¦ : Sustainability of Heritance Kandalma Hotel Source: http://www.ecotoursportugal.com Social: Heritance Kandalma CSR practices, Community services, Donation for local schools Economic: Best Human Resource practices and Hiring local personal such village flute player, Buying and using local products, developed Kandalama ingenious food experience through local products and Encourage tourist to buy local community products. Environment: Green philosophy practices, Minimum impact on environment through green architecture, 8Rs practices (Reuse, Reduce, Recycle, Reverence, Respect, Responsibility, Rethink and Repair) Brand Brand Strategies of Heritance Kandalama Heritance Kandalma is a five star luxury resort hotel situated over looking of Kandalma Lake and surround by 5 of UNESCO World Heritage sites. There are hundred of luxury resorts in the world wide and same as in Sri Lanka, but however Heritance Kandalma brand is differtiate from its competitors and deliver brand values to its loyal customers. HK hotel extend their services under Heritance brand mean Heritage and Inheritance and their value proposition Where Tradition Alive Brand Attributes of Heritance Kandalma Image: : Heritance brand name, Location of Hotel Design Style : Geffry Bavas Green Concept architecture engraving to rocks, flora fauna with minimum impact on its natural environment Logo : Brownish antique letters give Cultural feeling to the Heritance Kandalma logo Marketing Campaigns: Through promotion mix Printing Media: HK broachers, leaflets and news letters Web site : Official website www.heritancehotels/kandalama Behaviors : Through guest experiences of hotel products and services Brand strategies and Heritance Kandalma Aitken Spence PLC is using umbrella branding strategies up on their main product and services such as Aitken Spence Hotels, Services, Logistic solutions and Strategic investment. Any how under hotel sector they use Multi Branding strategies such as Heritance, Adaaran and Aitken Spence hotel and resorts. Kandalama hotel is under Heritance which combine characteristics of Heritage and Inheritance of Sri Lanka. Heritance Kandalama contribute to the Heritance brand strategies through giving Sri Lankan cultural, nature and genuine hospitality experience to the guest. Heritance Kandalama brand equity is compound with sustainable and nature friendly luxury brand giving unique experience of Sri Lankan culture, tradition, food and foremost thousand years well known Sri Lankan hospitality. Through their equity they gain larger market share and operational profits, numerous international and local awards. Destination Branding and Heritance Kandalama Figure : Segmentation of Tourist Destination Branding for HK Heritance Kandalama has positioned their brand as experience of Sri Lankan heritage and Inheritance, luxuries eco friendly product and services to contribute to Wonder of Asia national brand strategies. Figure 6.3: Perceptual Map of Destination positioning of Heritance Brand Hotels Wildness Heritance Tea Factory Heritance Kandalama HK HTF Monolithic Culture OR Tranquility Intriguing Accessible Culture OR Adventures HA HAMG Heritance Ahungalla Urban OR Sun/Sand/Sea Heritance Maha Gedara Source: author base on www.imagine.com Heritance Kandalama positioning as highly access to the culture, adventure and wildness when other Heritance brand hotels positioning as sea-sand-sun or tranquility such as Heritance Maha Gedara is a ayurvedic beach resort. Customer Relationship Management practices (CRM) and Heritance Kandalama Tools using by HK for effective and efficient CRM, Guest Relationship Department managing by Guest Service manager to attend on the spot guest quarries and to enhance repeat customers. HK has rapport on their guest cocktails, meeting the guest by management and engage the guest with local community. Data Base Management (DBM): Collecting and keep updating guest information upon registration cards and guest special requests to create memorable service for the guest when every time they visit HK. Using DBM keep in touch with existing customers- Sending greeting card on special occasions such as birthdays, anniversaries and Christmas. Updating the guest about upcoming events, new offers, HK special packages through emails and news letters. The Diamond Club Loyalty Card For each stay in any Aitken Spence Hotels, guest can earn 100 points upon every thousand rupees spent and points for 10% of the total bill value. Free stay, discount on future booking, room upgrade, gift vouchers, special offers and free Aitken Spence hotels news updating are some of benefits customer get through the this loyalty card system. Networking, E-marketing and Heritance Kandalama HK gaining higher customer retention and new customer bases through networking, e-marketing and relationship marketing. Network Marketing of Heritance Kandalama Through Aitken Spence mother company and other sister companies Aitken Spence word process, media release and corporate marketing Aitken Spence Travel and Tours Other Net work marketing Trip adviser, Booking.com and Agoda booking engines HK is gaining high advantage of Network Marketing tools. Aitken Spence travel and tours giving full force selling and marketing for HK, and as part of Aitken Spence Hotel sector HK gain best marketing advantages through Adaaran and other Aitkent Spence hotel and resorts situated in Maldives, Oman and India. With small charges HK get very good net work marketing through other booking engine and websites where guest always surf to find value added services and share their experience with other travelers such as trip adviser and booking.com. Relationship Marketing and Heritance Kandalama Through Data Base Management system and Customer evaluation, Diamond Club loyalty card system, HK having larger group of retention customers. Such a customers experiences you can read through their official media website of Aitken Spence word process. HK unique products and memorable services, well trained skilled staff and long run marketing strategies foaming and continuing great customer relationship. E-Marketing and Heritance Kandalama They have attractive and informative up to date websites, social net work such facebook and twitter, blogs, virtual e-marketing such video clip in you tube, how ever this is one of marketing tool that still they have not taken fully advantage and there are lots of potential they can explore and use in their marketing mix. In 3 area they can use electronic media for retain existing customer and to attract new customers. E-Business HK is using computerized system to communicate through the interdepartmental as well as with Aitken Spence corporate sector. MS office, Data base management system( Fidelio ), e-recruitments and for other communications E-marketing HK providing information of their services and products, packages, online reservation and customer feedback through their official website, social networks, and other marketing websites. E-commerce HK official website is having online reservations and best available rates, and associated with other booking engines they are having massive markets, such as through Last minute booking.com, Agoda and tripadviser. Figure 7.1: Process of Social net work Communication Strategies of HK 5.3.1 Features of Heritance Kandalama official website Web contents and information: Updated reliable and detailed information provide the knowledge of its products and services. Images gallery and animation of front page attract the audience attention quickly User Friendly navigation: Using simple text terms with drop down menus, that easy to understand and find the information. Categories of rooms, dinning, spa, other facilities, wedding, activities, rates, offers with online hotel reservation system Search engine optimization and link building: Appears in search engine such Google, Firefox and Yahoo. Its appear in first six results of google search engine when search under Dambulla hotels in Sri Lanka, and first to appear when search under Kandalama hotels in Sri Lanka. HK website is registered in Sri Lanka web directory. As web release marketing tool: Hot balloon offers, Honeymoon packages, and connect with Diamond Club loyalty car promotion web site. Link with social net works such as facebook, twitter, flicker and blogger Build awareness: Knowledge of Heritance products and services, news and press release, blog spots and forums through the web links of http://aitkenspence.wordpress.com or http://aitkenspencehotels.typepad.com 5.3.2 Online Advertising In present Heritance Kandalama is using their official website, other booking engine websites (agoda.com, lastminute.com), social media links (facebook, twitter, flicker, blogger), online classified (lakpua travels), and rich media (YouTube), however they can emphasis on more on online advertising as mentioned in recommendations. 5.3.3 Guerilla Marketing of Heritance Kandalama Heritance Kandalama displays a local flute player and his story in their official website as part of CSR practices. Here they use CSR practices as guerilla marketing tool in their website. Green philosophy practices, make us guilty if we not choose their product against to other resorts as they are the pioneer of Green philosophy practices in Sri Lanka. Hotel allows taking as sample model of sustainable, green tourism, green and architechture case studies in locally and internationally. Appear HK advertisement on other travel and tourism websites HK is playing the role of Green tourism standard setter for Sri Lanka and for local government. 5.3.4 Viral Marketing of Heritance Kandalama Social Net works HK has started to build social net work through Facebook, Flicker, Blogger, Twitter, Word of mouth Catering the guest with best luxury products and services, HK has built great customer reputation and they spread the positive image and motivating other clients through web base guest feedback such trip adviser, articles in blogs and personally. Diamond Club loyalty point system encouraging using more and more of Aitken Spence products and Heritance Kandalama service. This is the customer loyalty tools using by HK. Always customers feel they get value for money using the HK products and services. Recommendations Recommendations for Marketing Customer Loyalty Hosting Cultural and Sustainable Tourism programs, competitions and events Calculate and award their guests yearly as Least Carbon Foot Print Guest Use voice text bot through web to answer the guest questions and quarries Build up Story Share link through the HK official website, which guest can post their funny, unforgettable travel experience or asking basic questions from the guest to build up travel story for him with photos; video clips that guest can share with social media, printing or any other media. Use technology to track down the travel information seekers through the search engine and let connect nearest person to the guest who had Heritance Kandalama experience to share their experience with new travelers Use technology to track down the travel information seekers through the search engine and let connect nearest person to the guest who had Heritance Kandalama experience to share their experience with new travelers 6.2 Recommendations and justifying marketing communications strategies Directory marketing such in Yahoo Local, Yellow Page and LinkedIn Promote a access word to search website easily and make it search engine sensitive. Such as Eco friendly hotel in Sri Lanka or Cultural experience hotel. HK need to web tracking by gathering statistic information to measure your website success. Sponsor or be host for International and local Survivor, Travelers programs. Virtual Show round, live show