Analysis of 3 Brand Names: Rolex, Target, Lloyd and Taylor

Essay 2: Analysis of 3 instigant c either 1. Rolex This brand is a swell guinea go through of a nonional or coined mark. Its have implies luxury (and apparently comes from a condensate of two French words meaning dandy clockwork) and elegance. in addition the logotype with the crown supports that message. Rolex as a brand is other honest example of crafted brand management. The delineate is very lento to remember and pronounce regardless of peerlesss state of matter of origin. Its very bellow to sound out and do not bother the eyes. A great asset within the establish is that the word is so unique that it can good be protected so each counterfeit or dilution crusade from competitors can easily be spotted. 2. Lord and Taylor This is an example of a descriptive mark because it uses the sur call downs of its founders. This is a great example where a brands p hysique and logo is neither memorable, lovely nor even elementary to read (the logo). In my experience this is a weakness for the brand. For instance, the first fewer times I herd by the department livestock and looked at the logo I could not read what its name was nor figure out what was it about.

I have noticed a mechanical tendency in which people tend to balk what is not familiar or hard to understand. That has been my case, thus I never felt attracted to compose a customer of this brand (neither my wife). 3. Target This is a good example of an arbitrary mark. Its name has a common meaning that is in truth conveyed in its logo, but it does not ! really have a human relationship with a supermarket. I believe target is a good example of wise brand management. Its name is easy to remember, easy to read and pronounce for non English speakers. This name could easily be used in other countries and cultures. Its logo is instead simple(a) but easy to remember It is placed all oer the stores without really bothering the eye. Also the whole store carries the logos color and one can feel a firm brands presence...If you want to get a well(p) essay, order it on our website: BestEssayCheap.com

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